BE PART OF OUR MISSION TO CREATE A SUSTAINABLE
We’re building our own music streaming service – created by musicians, for musicians, and owned by its members.
To improve the revenue opportunities for our local, original songwriters, composers and musicians through connection, co-operation, collaboration and old fashioned patronage.
We will create multiple income possibilities for our recording artists - so that every artist who gets played, gets paid.
Our project is underpinned by a simple platform co-operative model whereby listeners and businesses subscribe to the streaming service as patrons, providing the revenue with which artists are paid. Our musicians are our members and our beneficiaries.
State Government Agencies and Local governments can become partner patrons, supporting the service through localised marketing and a per capita tiered financial contribution, in exchange for valuable localised cultural data.
We will bring musicians, businesses, music lovers and government together in a powerful collective built on equity, transparency and mutual benefit.
We will localise and democratise - we are your Pack, and we have your back.
WE'RE CHANGING THE BUSINESS MODEL:
PATRON-POWERED MUSIC STREAMING
HOW ARE WE DIFFERENT?
The Pack will demonstrate that new technologies can encourage resilience by generating sustainable revenue and local exposure for musicians and don’t have to add new layers of inequity to an already imbalanced music economy.
It's not streaming that's broken - it's the 'profit is king' business model that drives its owners and investors. Our project is designed as a co-operative social enterprise, that will help artists reclaim the value of their own creative content - to truly own it, and the distribution system on which people engage with it.
The great thing about being a consumer of arts content is that we can show what we value simply by changing our habits as consumers, and becoming conscious of the impact our streaming choices have on independent music creators.
These are the writers of the soundtrack of our lives; the creators of music that makes us dance, and songs that make us cry. We can use our purchasing power to keep them creating the music we love, for generations to come.
JOIN THE PACK
Become part of The Pack family. Pledge your allegiance as a content creator, supporter, patron, music lover, or ambassador.
You can support The Pack Australia by becoming part of our early adopters program. Your pledge will demonstrate to funding bodies, investors and sponsors that not only does The Pack have a strong, vocal community behind it, but that they are willing to 'put their money where their mouths are' and pledge allegiance to The Pack, and to the music community for which it stands.
You’ll find our projected membership fees below (spoiler - they're cheaper than Spotify - and profits go directly back into the local, original music community).
There are 3 ways to pledge to The Pack as an early adopter. You can pledge your original, unsigned recorded music; you can pledge to make The Pack Australia your music streaming service of choice for your business; or you can choose to become a local music lover member.
You can register your pledge here (and if you want to, you can pledge more than one membership type).
You can support The Pack Australia to build a member owned, patron-powered streaming service designed to ensure that every time our Australian Independent artists get played, they get paid.
We want our music lovers to be able to access music from their 'hood, made by their Pack. Your monthly support will help us to make this happen.
Through our Patreon page, you can become a valued Pack Australia patron, helping us build our talented Australian musicians a real home, a place to create sustainable income from their recorded music, not dependent on the uncertainty of live performance.
You can be part of The Pack that has the music industry's back.