Our mission 



We are The Pack Australia. And you are too.

We’re a community dedicated to creating a web based streaming platform and app which facilitate direct connection between local, original musicians; any Australian business which holds a licence to play recorded music; and any Australian who wants to hear it.

We will enable a better way to track, calculate and analyse 'real time' airplay data for artists, and give more accurate royalty information to our licencing services - without having to share space with imported playlists and illegally streamed music. 

We will also set our per stream payments at a much fairer price for musicians, and foster direct interactions between The Pack, individual listeners and local businesses to create incentives and benefits for all parties - a true circular, local economy.

We're moving away from impersonal, automated systems, and towards positive and mutually beneficial connections and partnerships.

Unlike other music streaming services, we are a not-for-profit, cultural organisation whose main aim is to improve the lives and revenue opportunities of our home grown, original songwriters, composers and musicians.

The Pack Australia will collaborateconnect and collect – putting money into the Australian arts ecology to enable future creativity, generating direct royalties and revenue for artists, and creating positive brand recognition for participating businesses and venues.

When we see royalties from recorded music going directly into the pockets of our local, original artists - we will know we have succeeded in our mission.

When we see local businesses supporting the 'buy local (music)' ethos - we will know we have succeeded in our mission.

When we see passionate Australians jumping on our platform and supporting local, original music - and interacting and engaging directly with local artists and businesses via The Pack - we will know we have succeeded in our mission.

We want to reach our first 5000 businesses and 16000+ individual customers in our first operating year - and reach 75000+ within three. From there - the sky's the limit.

We're calling on our supporters to help us disrupt the music industry disruptors, because they have inadvertently created a system which disables and disadvantages our community - the talented, worthy and hard-working unsigned musicians of Australia.


You can help us to make sure that local, original artists are being paid fairly and directly for their music - this will be the measure by which we define our success.


We don’t just give you music – we give you the music that is made in your ‘hood, by your pack!

Harry Deluxe & Melanie Bainbridge Co-Founders

Harry Deluxe & Melanie Bainbridge